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Google Mobile: Design, and Development

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Google is updating its search algorithms to favour websites that work well on mobile devices. Make sure your site is ready.

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Ten years ago all web developers and designers had to worry about (mainly) was how crap Internet Explorer 6 was and the hacks that were needed to make everything look reasonably good in the main browsers of the time.

Now we have 5 main browsers: IE, Chrome, FireFox, Safari, Opera, plus a few others, as well as a multitude of form-factors, from smartphones, to tablets, to wide-screen laptops and monitors. A lot more to worry and whinge about!

While some may hark back to those relatively simplistic innocent times in reality browser development has moved at such a pace that in the main browsers adhere to current and future web standards, including html5 & css3. Core stylesheets such as normalize.css are used as the backbone of many css frameworks and can be used in standalone sites as a starting point for many developments.

Mobile development and Responsive Web Design (RWD) are the buzzwords of the day. Google hasn’t been remiss in noticing this. Google’s algorithms change daily as well as frequently introducing new paradigms in search rankings. The latest offering from Google is to factor in how mobile friendly a site is. From 21 April Google’s updated search algorithms will subtly favour websites that work well on mobile devices. How “Mobile friendly” your website is will affect how prominently your website will appear in Google search results pages, with implications for businesses in the UK.

A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results, but in a blog post the company said it would have “a significant impact” on search results.
“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” the representative said.

Google is also offering help to developers in the form of developer tools and guidelines for making websites compliant with the mobile-friendly changes.

Our site, developed for mobile responsiveness, passes the test, as shown in the image below. If you are looking to redevelop you site, or need help, assistance or advice with your current one then get in touch.

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